Should You Invest in a Non-Skippable Ad for Your Business?

You will see different ads when you browse the internet, especially watching videos. Most of the time, they are skippable, but there are also those ads that are not skippable. As a business owner, you may wonder why other companies choose to use non-skippable videos.

If you are considering using non-skippable video ads for your business, keep reading below. We will discuss both types of video ads and how they can become useful for your business.

Skippable vs Non-skippable: What’s the Difference?

As the name suggests, the main difference between the two is that one can be skipped while the other cannot. However, you may not have noticed other key differences between the two.

First, skippable and non-skippable ads can have different costs and payment styles. Skippable ads are often cost per view (CPV), which means you only have to pay for it when a user interacts or views the ad for more than 30 seconds. Meanwhile, to avoid the ad, non-skippable ads will require you to pay with every view, regardless if the user closed out of the browser or app.

Aside from that, most skippable ads also show the time remaining for the ad. Meanwhile, non-skippable ads just play and show a progress bar, but never the specific time remaining.

Which One Should I Choose?

The choice you make between skippable and non-skippable ads depends on the goal you are trying to achieve. If you simply want to increase brand awareness passively on top of an already decent-sized or stable audience.

If you want an active way of increasing brand awareness and visibility on social media, then non-skippable ads are the way to go. This is a great way to pique the interest of an audience and to encourage them to engage with your brand. However, this is only effective if you do it properly.

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