Video marketing is all the rage in 2023—so, are you ready to increase your video marketing efforts in 2023?

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Here’s why video marketing is so important: research shows that 84 minutes of video per day is the global average for video consumption. And now, video marketing is one of the most effective ways to reach and engage with your potential customers.

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The good news is, we’ve got you covered!

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This guide will help you develop a powerful video marketing strategy that boosts your brand’s recognition, encourages engagement, and boosts sales.

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Select Business-Relevant Goals for Optimal Success

Before taking any action, the first thing you need to do is set goals; you need to make sure your video marketing goals line up with your overall business goals. 

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For example, if your business has a goal to increase brand awareness, your video marketing goal could be to create a series of videos that highlight your brand's unique value proposition. And if your goal is to drive sales, your videos should demonstrate the benefits of your products or services. 

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You'll be able to figure out how successful your video marketing initiatives are if you match your company goals with your video marketing goals.

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Now, remember, you should be setting specific, measurable, attainable, relevant, and time-bound (SMART) goals, so you can stay focused and monitor your progress.

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Choosing the Platforms Your Customers Use the Most

Next, you’ll want to carefully choose the right platforms for your video content. 

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We’re spoiled for choice with all the social media platforms and video-sharing platforms that are currently available.  That’s why it's important to choose the right platforms for your video content. 

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This means understanding where your target audience is most active and promoting your content on those platforms.

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For example, if you're targeting a younger audience, platforms like TikTok or Instagram are probably the best way to reach them. But if your target audience is professionals, LinkedIn is likely the best platform of choice to demonstrate your expertise.

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Along with choosing the right platform, optimizing your content for that specific platform is important. 

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This means understanding the specific video format of each platform, such as aspect ratio, video length, and sound quality. 

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When you create content that's tailored to each platform, you'll be maximizing the engagement and reach you can get. 

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