Video marketing is all the rage in 2023—so, are you ready to increase your video marketing efforts in 2023?

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Here’s why video marketing is so important: research shows that 84 minutes of video per day is the global average for video consumption. And now, video marketing is one of the most effective ways to reach and engage with your potential customers.

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The good news is, we’ve got you covered!

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This guide will help you develop a powerful video marketing strategy that boosts your brand’s recognition, encourages engagement, and boosts sales.

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Select Business-Relevant Goals for Optimal Success

Before taking any action, the first thing you need to do is set goals; you need to make sure your video marketing goals line up with your overall business goals. 

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For example, if your business has a goal to increase brand awareness, your video marketing goal could be to create a series of videos that highlight your brand's unique value proposition. And if your goal is to drive sales, your videos should demonstrate the benefits of your products or services. 

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You'll be able to figure out how successful your video marketing initiatives are if you match your company goals with your video marketing goals.

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Now, remember, you should be setting specific, measurable, attainable, relevant, and time-bound (SMART) goals, so you can stay focused and monitor your progress.

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Choosing the Platforms Your Customers Use the Most

Next, you’ll want to carefully choose the right platforms for your video content. 

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We’re spoiled for choice with all the social media platforms and video-sharing platforms that are currently available.  That’s why it's important to choose the right platforms for your video content. 

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This means understanding where your target audience is most active and promoting your content on those platforms.

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For example, if you're targeting a younger audience, platforms like TikTok or Instagram are probably the best way to reach them. But if your target audience is professionals, LinkedIn is likely the best platform of choice to demonstrate your expertise.

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Along with choosing the right platform, optimizing your content for that specific platform is important. 

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This means understanding the specific video format of each platform, such as aspect ratio, video length, and sound quality. 

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When you create content that's tailored to each platform, you'll be maximizing the engagement and reach you can get. 

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Plan Your Strategy for Video Marketing

Planning is an important part of a successful video marketing strategy. 

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This involves creating a content calendar that specifically outlines what videos you'll create, when you'll publish them, what themes or topics they'll cover, and even the script. 

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When planning your video content, it's important to consider the different types of videos you can create, such as brand videos, product demonstration videos, how-to videos, customer testimonials, or behind-the-scenes videos. 

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Each type of video serves a different purpose and can help you achieve different goals.

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By experimenting with different types of videos, you'll be able to identify what works best for your brand and audience.

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Schedule and promote the videos

Planning and filming great video content is only half the battle. 

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If you want to get the most out of your video marketing efforts, you need to schedule and promote your videos effectively. 

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This means identifying the optimal times to publish your videos and promoting them across all relevant channels.

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When scheduling your videos, consider the best time to reach your target audience. This might be during peak hours when people are most active on social media or during specific events or holidays that are relevant to your brand.

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When promoting your videos, it's important to share them across all relevant channels, such as your website, social media platforms, email marketing campaigns, or even paid advertising. 

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You can also collaborate with influencers or partner with other brands to expand your reach and engage with new audiences.

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Analyze and Iterate

Now, the last step is to take a close look at your video marketing efforts and figure out how successful you’ve been and adjust your strategy accordingly. 

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When you analyze and track your video marketing performance, you’ll be able to uncover what’s actually driving your results. 

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This involves looking at key metrics like views, engagement, conversion rates, or click-through rates. Using this data will help you make data-driven decisions, so you can optimize your video marketing for maximum effectiveness. 

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So there you have it—five ways to up your video marketing strategy in 2023.

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In case you're looking to have someone else do it for you—

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We Can Help!

At Linx Digital, we set ourselves apart by delivering data-driven results through our team of experienced professionals who are knowledgeable in the latest social media advertising best practices. 

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Our end-to-end management of campaigns, including thorough target audience research, creative ad creation, unique optimization approaches, and comprehensive reporting, sets us apart from the competition. We customise our media purchasing and advertisement creative approach to fit your objectives, guaranteeing that you receive precisely what is required to scale your brand.

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Our commitment to transparency and collaboration has helped us build a strong track record of delivering exceptional results for clients across various industries. We take pride in our approach and invite you to browse our portfolio of successful campaigns.

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Choose US for your growth marketing needs and experience the difference that data-driven strategy and expert execution can make.

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Schedule a free strategy call with today!