TikTok Advertising: The Ultimate Guide to Choosing the Right Agency for Your Business

TikTok Ads
April 23, 2024

There’s no getting around it: TikTok Ads is the new talk of the town. 

TikTok Ads has taken the advertising world by storm. Its low advertising costs and extensive reach, which are already on par with industry giants such as YouTube and Facebook, have captured the attention of countless business owners seeking to promote their brands. In fact, reports suggest that small businesses view TikTok as the most profitable advertising platform for 2023. There's no denying that TikTok Ads is the new "it" thing in town.

The evidence is undeniable: TikTok Ads are proving to be highly effective in driving new and unique leads for business owners like you on a regular basis. However, the question remains: how exactly are they achieving this?

You see—truth be told, TikTok is still quite new; and if our guess is right, you’re most likely a business owner with a packed schedule and a shortage of time to crack the code to TikTok Ads yourself.

Good news is: you might NOT need to! You can easily take advantage of seasoned expertise by looking for a TikTok Ad agency that:

One: Has already traveled through the roads you're trying to cross; and

Two: Can seize control of your Ad account so you can fully focus on building your business.

And in this short article, we'll cover how you would go about hiring an agency, what to consider, what to avoid, and most importantly…why it's in your best interest to do so.

Let's start with—

Why (In The World) Should You Hire An Agency?

Well, to put it simply, it’s convenient.

As already mentioned above, an advertising agency (or at least a good one for that matter) has already moved heaven & earth to try to crack the code to the advertising medium of your choice, and often spend thousands if not millions of $$$ to acquire this expertise. 

They take the time to learn the tools of the trade, so you don’t have to.

A competent agency is able to to step into your account, and quickly lay out an effective strategy that helps you win customers over with paid ads on your behalf.

So by choosing to work with a seasoned agency, you are not only giving yourself the best chance of victory… but you’re also reducing the time it would take for you to get results.

Picture it like signing up to a Gym.

Say you wanted to lose 30 lbs. of stubborn belly fat (but you’ve never read a book on fitness & or nutrition in your life).

You could try to enroll to the Gym and figure it out yourself. You’d save money, and you’d come out on the other end more knowledgeable about fitness—but don’t get it twisted! You would need to go through the trial & error of nailing the perfect diet, and the perfect routine, all while ensuring you don’t injure yourself by working out with poor form. But — truth be told — all of this takes time.

But if on the other hand, you chose to invest on a personal trainer from the jump, you’d be able to save MONTHS of time & effort… and would burn those 30 lbs. way faster.

That’s what a good marketing agency can do for your business.

When it comes to investing in your success, it's crucial to examine the complete picture. So, to provide an unbiased perspective, let's weigh the advantages and disadvantages of enlisting a marketing agency to handle your TikTok Ad account.

What are the Pros & Cons of Working with an Agency?

👍🏻👍🏻 Expertise

This one is the most clear and obvious benefit you get from working with a TikTok Ad agency.

Not only do you get to enjoy the luxury of borrowing from someone’s else expertise to achieve your business goals faster, but in most occasions you even get a full, dedicated team of seasoned experts working on your account directly.

You may already be aware that paid advertising is a multifaceted and intricate process — particularly in the uncharted territory of TikTok Ads.

Numerous elements must come together for a campaign to succeed. For instance, a single campaign may necessitate the expertise of a creative director, a scriptwriter, a media buyer, an editor, a spokesperson, and more.

Outsourcing all of these tasks independently can turn out expensive; and that’s why you can benefit from an agency’s “done-for-you” model. 

👍🏻👍🏻 Perspective

Have you ever played chess? 

The key to success is outsmarting your opponent by anticipating their moves and staying ten steps ahead. This level of strategic foresight can only be acquired through countless hours of practice and gameplay.

The game of advertising is similar.

A good agency has literally spent hours running and optimizing campaigns in your market, and have the extensive campaign-building experience required to advise you in your journey—not to mention, when an agency first jump on board, they often get a “birds-eye view” of your company. So they are able to diagnose your ad efforts more objectively (and offer a brand new perspective you might have ignored).

👍🏻👍🏻 Time & Ease

For many business owners, time is a precious commodity that is in high demand.

Most are unable to devote their full attention to advertising their business, and even if they could, perfecting their paid advertising strategy would require a considerable investment of time. It's not a skill that can be learned overnight. Moreover, every minute that passes without promoting your services online equates to lost potential revenue.

Outsourcing your marketing responsibilities to an agency is not only convenient, but often a breath of fresh air for those business owners who see the value in getting the word out for their brand.

Having now identified the pros, let's talk about:

The downsides of working with agencies

👎🏻 Cost

This is probably the biggest thing that stops business owners from taking the decision of running paid ads on TikTok (or any platform for that matter): Money.

In many cases, hiring an agency can be pricey.

You not only have to cover for the service—but the capital for the Ads as well; and this is the top reason why you should ensure that the agency you choose to work with is the “real deal”!

After all, what ultimately determines if paying for agency services is an investment for your business is whether or not they’re able to deliver.

👎🏻 Priorities

In the majority of cases, an agency is managing multiple accounts concurrently. The question then becomes: 'how can you ensure that your account's results are given the priority they deserve?'.

To be fair, this isn't always an issue with most agencies.

Some assign a dedicated project manager to each new account they acquire, ensuring their clients feel confident that their advertising is being handled effectively. When searching for your next TikTok agency, it's worth considering this approach.

👎🏻 All talk, no results

The reality is that the majority of agencies out there are lackluster in their performance.

Whether or not you've had a negative experience with an agency in the past, it's critical to assess their credentials before entrusting them with your account. This is especially important when it comes to TikTok Ads, as experience with running ads on other platforms doesn't guarantee the same level of success on TikTok (although it can certainly be an advantage).

TikTok is an entire different game. With it’s own playbook.

So make sure that the agency you’re considering has proven to get results on TikTok.

Since we're in the topic of what to consider, let's take a closer look at what to watch out for when selecting the right agency for your needs.

Avoid These Pitfalls When Selecting the Perfect Agency for Your Business

Pricing. It will often vary from agency to agency. Pricing for a good advertising agency can go as high as a 5-figures (depending on the amount of value they deliver to your business.) The keyword here is “value”. An agency that is trying to charge you for services that are not justified or that do not make sense for you ROI-wise it’s a red flag.

Scope of service. Listen: when it comes to paid ads, a lot of moving parts are required; at the very least, you need someone to handle creative, someone to write the script of your ad, and a media buyer/editor to optimize your Ads for you.

Ideally, you'd want to look for an agency who can offer the whole package, so you know with full certainty that every aspect of your TikTok Ads is getting taken care of.

Experience. This goes without saying but, experience is the #1 thing you must consider when looking for the right agency for your brand—bar none. After all, you only get good at this game by running tons of ads and testing.

Anyone who promises BIG results but doesn’t have screenshots or case studies to prove their claims is just trying to win you over (and doesn’t truly know if he’ll be able to deliver results for your business).

Number of people on your account. This one kind of ties back to the scope of the service.

Ideally you get a full, dedicated team of experts working on your account (and not just one fellow). There are so many factors that go into play when creating successful Ad campaigns that if one single person tries to handle everything himself…it will pretty much guarantee failure. So,make sure that the agency you’re hiring is a TEAM (not a one-man freelancing business).

Now that we’ve covered what to consider, and why it’s in your best interest to hire an advertising agency for your account—if you’re still reading this article, it’s because you’re at least interested in the possibility of working with an agency to catapult your TikTok Ad results.

And if this is the case, only one question stands: who should you hire to do this for you?

Well, see, there’s plenty of agencies out there who could run your TikTok Ads for you; but if you’re looking for a proven process for taking your TikTok Ads to 7-figures (and beyond…), you should highly consider US to do the job.

Why Linx Digital is The #1 Option For Your TikTok Advertising Needs

Look—we might be slightly biased here (after all, we are an advertising agency that’s trying to win over customers who we can provide amazing results for), but objectively speaking, considering all the points laid out above (pricing, scope of service, experience), we match the criteria.

  • We provide a comprehensive creative service that does everything for you. Our proven system, honed over the years, allows us to step into your account and produce effective TikTok Ads that generate leads. We take a performance-based and data-driven approach, utilizing rapid experimentation and analytic iterations to create creative work that yields tangible results and ensures long-term growth sustainability.
  • We have 5+ years of experience scaling businesses to 8 figures with video Ads. And over the past year, we’ve managed to crack the code to TikTok Ads through our tried-and-tested video ad-creation framework. Here are a couple of case studies of results we’ve managed to get for our clients with TikTok Ads. And not to brag and all but, we also happen to be certified advertising partners of Facebook, Google, YouTube & TikTok.
  • We offer a dedicated team of seasoned experts to each one of your client’s accounts. When you partner with us, you basically outsource an entire video department. With each production seat, you get a project manager, a creative director, a scriptwriter, multiple editors, a QA person that’s available for chatting at an hour-clock basis, and even a spokesperson if you’re not comfortable appearing on camera for your Ads. No other TikTok Ad agency in the market offers this amount of seasoned expertise all in one place — trust us, we checked!

Overall, we offer all of the three factors (experience, great service, and hands-on expertise)— packaged all in one deal.

So What’s The Next Step?

If you’re interested in outsourcing your TikTok Ad efforts with our help, here’s what you need to do:

Go to page here right here, and click on the “schedule a demo” button to schedule a free call to talk about pricing, and how we can help you (you will also be able get more info on our service).

No commitments required. 

We’ll just discuss strategy, and if we both consider that we’re a fit for working with each other, we’ll secure you a production seat to start working on your project.

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