There’s no getting around it: TikTok Ads is the new talk of the town. 

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TikTok Ads has taken the advertising world by storm. Its low advertising costs and extensive reach, which are already on par with industry giants such as YouTube and Facebook, have captured the attention of countless business owners seeking to promote their brands. In fact, reports suggest that small businesses view TikTok as the most profitable advertising platform for 2023. There's no denying that TikTok Ads is the new "it" thing in town.

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The evidence is undeniable: TikTok Ads are proving to be highly effective in driving new and unique leads for business owners like you on a regular basis. However, the question remains: how exactly are they achieving this?

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You see—truth be told, TikTok is still quite new; and if our guess is right, you’re most likely a business owner with a packed schedule and a shortage of time to crack the code to TikTok Ads yourself.

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Good news is: you might NOT need to! You can easily take advantage of seasoned expertise by looking for a TikTok Ad agency that:

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One: Has already traveled through the roads you're trying to cross; and

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Two: Can seize control of your Ad account so you can fully focus on building your business.

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And in this short article, we'll cover how you would go about hiring an agency, what to consider, what to avoid, and most importantly…why it's in your best interest to do so.

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Let's start with—

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Why (In The World) Should You Hire An Agency?

Well, to put it simply, it’s convenient.

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As already mentioned above, an advertising agency (or at least a good one for that matter) has already moved heaven & earth to try to crack the code to the advertising medium of your choice, and often spend thousands if not millions of $$$ to acquire this expertise. 

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‍They take the time to learn the tools of the trade, so you don’t have to.

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A competent agency is able to to step into your account, and quickly lay out an effective strategy that helps you win customers over with paid ads on your behalf.

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So by choosing to work with a seasoned agency, you are not only giving yourself the best chance of victory… but you’re also reducing the time it would take for you to get results.

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Picture it like signing up to a Gym.

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Say you wanted to lose 30 lbs. of stubborn belly fat (but you’ve never read a book on fitness & or nutrition in your life).

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You could try to enroll to the Gym and figure it out yourself. You’d save money, and you’d come out on the other end more knowledgeable about fitness—but don’t get it twisted! You would need to go through the trial & error of nailing the perfect diet, and the perfect routine, all while ensuring you don’t injure yourself by working out with poor form. But — truth be told — all of this takes time.

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But if on the other hand, you chose to invest on a personal trainer from the jump, you’d be able to save MONTHS of time & effort… and would burn those 30 lbs. way faster.

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That’s what a good marketing agency can do for your business.

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When it comes to investing in your success, it's crucial to examine the complete picture. So, to provide an unbiased perspective, let's weigh the advantages and disadvantages of enlisting a marketing agency to handle your TikTok Ad account.

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