In this article, we’ll be giving you a high-level overview of Alex Becker’s Hyros software and a breakdown of whether Hyros is worth it or not, who it’s for, and how it works.
Please keep in mind that we may receive a commission when you click on our Hyros affiliate link and make a purchase. This, however, has no influence on our reviews and comparisons.
Hyros is an advanced tracking and attribution tool developed by Alex Becker that is built specifically for businesses that do a lot of media buying and for technical media buyers.
The reason Hyros was created is that the industry currently has an issue with tracking and attribution, as well as pixel tracking (Facebook and Google Ads pixels). It's just a hot mess!
Talking about tracking-issues alone, not only do you lose people very easily—it is also often 'off' by 20% to 30%. This is huge when you consider that you're using that data to optimize campaigns. And when you talk about longer-term sales cycles, it's nearly impossible with pixel tracking to get really good data. This is especially the case if you're selling something that's around $5k - $6k—and your average customer clicks on the ad, and ends up purchasing the product three weeks later. It’s just too difficult to make this work with pixel tracking!
Now, there are also GCLIDs which are Google Click IDs.
These are more accurate than pixel tracking because you actually a unique parameter is generated when somebody clicks on a Google ad, which then stores it in the CRM once your audience clicks through. Problem is: it only works for Google properties—which meant that every traffic that were generated from Facebook, organic, and other sources are excluded.
Imagine how this would be like when if you're running five or six channels of traffic? You'd most likely 'lose it' trying to figure out which one is bringing in the first click and which one is closing on the last click.
This information is really important to know because you wouldn't want to turn off a high-performing traffic source, especially if you're just looking at last-click data! Let's break it down:
As you know, the 'first click' is when they click for the first time, and the 'last click' is when they click the final time to complete a purchase. OF course, some platforms are going to get people interested, while others are really good at retargeting. Having the ability to tell which click is from where matters because one source may be bringing in cold traffic and another traffic source is converting it into sales. Makes sense?
Now, there are other multichannel tracking tools like wicked reports—but for businesses in the mid 6 to 8-figure mark, there isn't really a great solution.
This is where Hyros comes in (to save the day). They're very good at getting new updates up too!
Hyros works by using a watcher script. This is essentially a piece of code that's put all over your website and it integrates with payment processors, landing page tools, email marketing tools, and all kinds of tools that you have.
So instead of collecting just one or two points of data, Hyros collects a lot of information like the customer’s IP address, cookie information, browser info, device info, email, and even their phone number from their payment processor. It also collects the sales made and devices customers have been on.
Hyros integrates with all these tools and it collects as many pieces of data as possible versus something like the Facebook pixel which collects far less information and also isn’t integrated with all of the tools. You're essentially getting far more information and it also uses server-side tracking.
So instead of something like the Facebook pixel, which follows the customer around the web, the Hyros code is loaded on your website for accurate tracking. Plus all of this information can be mapped to one customer, which means Hyros creates a customer profile that has a lot of pieces of data so it can match that data. Even if a customer logs on with a different email address, Hyros will know this is the same customer.
More data points mean more accurate tracking. Hyros can also push back conversion data into the ad platform, which allows you to train the ad platforms AI. Google and Facebook allow you to import back data, and Hyros does that automatically. So that's a big plus.
One of the biggest advantages of using Hyros is that it's specifically built for internet marketers. And it plugs right into webinar funnels, sales call funnels and all kinds of funnels. It’s built around making sure it works well with those funnels.
You can get information like sales data from a sales call funnel, even if it's done over the phone. So if a customer comes in, opts in, and you close them over the phone…
Hyros is still able to track that. And even if the customer does a bank transfer, you can create that sale inside Hyros. Your salesperson can go in and add that sale, or you can use a spreadsheet and upload that information to Hyros. As long as you have the customer data, Hyros will match it back to the initial click on the ad platform.
This is very important because if you're using the Google ads pixel or the Facebook ads pixel, you're not able to usually get that data back into the system.
So if you're able to see that a certain campaign generated three $5,000 sales, even if the metrics on the front end like the cost per lead and cost per call look worse… so you’ll know to keep it running because it’s more profitable than your other campaigns.
With Hyros, you’re optimizing based on actual sales data, versus relying on the Google Pixel or Facebook pixel where it’s really hard to get that sales data back, especially because a lot of these sales call funnels have a longer sales cycle.
You really need a system like Hyros that plugs into every single possible data point, to be able to figure out which click led to which purchase along with all the touch points along the way. This basically allows us to optimize high-ticket funnels with much more accuracy. You can also see first-click and last-click data. Hyros allows you to run reports for first-click vs last-click which is useful for seeing which traffic sources are working on a cold traffic basis, and which ones are working for retargeting. It also allows you to compare Facebook and Google on an equal basis.
Each platform has its own attribution system, so a lot of times they take more credit or they take less credit than they actually produce. Because of that, you can't do platform comparisons accurately. However, with Hyros you can do that, and you can see that YouTube actually performs better than Facebook for high-ticket funnels a lot of the time.
Now, another great benefit of using Hyros, is that it works super well to help us prove our results to clients we work with. We can go to them and prove that the amazing results we’re getting for them, are accurate thanks to Hyros. So it really helps us with our client relationships.
One question we often get is how iOS-related tracking issues affect Hyros. Facebook has seen a drastic decrease in accurate conversion data ever since iOS 14 was released in September 2020. You see, Facebook tracks mobile app users of the Facebook app. That obviously affects the conversion tracking as well.
However, Hyros has had very little change in its accuracy. iOS tracking issues affect server-side tracking, which is a piece of code loading on your website, versus client-side tracking which is the Facebook pixel - basically a cookie on the user side.
iOS tracking issues have affected server-side tracking far less than client-side tracking. iOS 14 and newer releases are specifically going after client-side tracking. Basically putting a pixel on that user and tracking them throughout the web. Because of that, Hyros is actually less affected and Hyros tracking is still very accurate.
Now, the other thing with this is that Hyros has significantly more data points as well. Hyros is taking in all these data points that no one else does, and integrating them into all of your systems. This means Hyros is able to track users even if one or two things change, like their browser or email address - Hyros still recognizes that user.
If you’re relying on the Facebook pixel for conversions, you're basically going to lose out on a lot of data and the Facebook algorithm is going to do a lot worse because there's less quality data being fed into it.
On the other hand, if you're using a tool like Hyros, which has lost very little tracking and you’re pushing conversion data back to Facebook, you're likely to do much better and your conversion data won’t be affected as much.
Based on what we've seen, Google Ads tracking has been affected less than Facebook ads tracking. But in our opinion, Hyros is still a better option for long-term tracking, especially if you have multiple channels. Because eventually, they're going to go after Google and YouTube as well.
Now let's talk about Hyros versus Google Click IDs. Google Click IDs are a little parameter that gets added to the end of the click when somebody clicks on a Google or YouTube ad, and then it gets stored in your CRM. So you can push it back into Google to get more accurate data.
Google Click IDs are very accurate. However, they only work for Google data. They don't work with Facebook or other systems. So you really have no idea how your YouTube ads are interacting with your Facebook ads. You won’t even know what's bringing in more first clicks or last clicks. It’s really just a black box system just for Google.
Hyros is really great when you have multiple traffic sources because that means you can compare them head to head using the same parameters, versus an apples and oranges comparison.
The first click on Hyros is the same for Google or Facebook. On the other hand, if you're looking at Facebook ads data or Google Ads data, they have different attribution systems, different ways they calculate it, and different losses of data. So it's really apples versus oranges if you're only comparing platform data instead of Hyros data, which is a lot more accurate
What about Hyros versus Wicked reports? Because wicked reports is a very popular alternative.
The truth is, there's much better support for Hyros. As an agency, we've worked with many Wicked reports and Hyros accounts. With Hyros, the customer service team is far more knowledgeable, helpful, and proactive. They actually reach out to you they see an issue, and they’re also much better and faster at implementing new updates.
Hyros as a product is moving far faster than Wicked reports. They have a better support team than Wicked reports and they also have a far faster product development cycle, which makes Hyros a better fit in our opinion.
One thing that Hyros does, is it allows you to see the actual Hyros data inside Google Ads Manager and Facebook ads manager. This means you can use the Hyros Chrome extension to add little columns that shows the data from Hyros inside the ad platform. So you can optimize based on that data, which is very helpful.
Based on using both Hyros and Wicked reports, Hyros is better—in our opinion.
Here's who we suggest should get Hyros. First of all, if you're spending $15,000 to $20,000 a month on ads, that's definitely a reason to get it.
Number two if you have more than two or three traffic sources, then you should get it. And those two factors are the main ones - If you're spending a decent sum of money and if you have multiple traffic platforms,
However, if you're simply using one traffic platform, which is Facebook ads or Google ads, you don't need it as much, especially if you're using Google ads. Google Click IDs works super well if you have just one traffic platform.
However, once you start using both Google and Facebook ads, it's a good idea to use both, because then you can see how both of these ad platforms interact with each other to work together and get you those results.
Hyros is a great solution for iOS-related tracking issues that affect businesses using both Facebook ads and Google ads. In fact, we ensure our agency clients use Hyros so we can generate the best results possible, for them.
You can find out more about Hyros here.
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