TikTok Trends are a great way to get your brand or business noticed. Whether you’re looking for a creative way to market your products or services, or just want to show off some of your funniest content, incorporating TikTok Trends into your overall marketing strategy can have a big impact.

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Now—before get into examples on how you can incorporate these trends into your overall marketing strategy, let's talk about...

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TikTok What's Next 2023 Trend Report

This study is intended to arm marketers with vital knowledge about how consumer desires and needs will evolve in the year ahead—as well as what that implies for their approaches on TikTok.

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According to the data, the three major trend at play that will be driving this change are: 

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• Actionable entertainment;
• Making space for joy; and
• Community-built ideals.

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Now that's out the window, let's expound on each trend and discover how you can incorporate each to your 2023 TikTok marketing strategy. 

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‘Actionable Entertainment’

On TikTok, content is curated based on what its users deem entertaining—in fact, 4 in 5 users have attested that TikTok is ‘very’ or ‘extremely so’. It is unique in that it offers content driven by what viewers find entertaining—captivating their attention with the quality of its content. 

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Creators who take the time to understand the power of humour, audio, pacing, and advice can quickly draw in viewers. The trust that people have in the content on TikTok is due to its creators being people that viewers can relate to or experts in their field. This is why ideas spread so quickly on the platform, giving people the confidence to take action due to hearing compelling stories from real people.

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That said, it is incredibly important that the messaging of your content is not only entertaining, but also provides them with actionable takeaways that can help them in their lives. This includes content that are:

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• Easy to digest and provides useful tips, such as advice on saving money, time management, and other lifestyle hacks [1];
• Both fun and useful, as this is what TikTok users are looking for [2]; and
• Tailored to the TikTok audience, as this will be more likely to reach the right people in the right way [3].

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Ways to incorporate this trend into your TikTok Ad messaging:

Sell the experience

Instead of just 'selling', you should go the extra mile and show their viewers how to use their products, making use of personal stories and creative storytelling styles (like transitions) to make your messages more impactful, as viewers will be able to relate to your story. 

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Recommended Hashtags: #Storytime, #POV

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Pique curiosity and unravel ‘truths’

If you missed the memo, people come to the platform to uncover the truth and build trust between Creators and viewers. In fact, according to a TikTok survey, 74% of users who took an action off-platform due to the platform said that comments from other users were the most effective in providing helpful information. 

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Say for example you’re a dermatologist who’s on TikTok to grow your reach and sell your skincare products, a great content would be to challenge dubious skincare advice to help you foster a stronger bond with your audience. By providing useful advice and insights that can help viewers make decisions, you help provide viewers with more useful information and better inform their decisions.

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Recommended Hashtags: #ExpectationVsReality, #FactOrCap

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Collaborate your way to it

If your brand has fans who create content on the platform—pay attention to their organic videos and use them to your advantage! 

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Boosting these videos can help to create influential ads that can have a powerful impact on the viewers. To make the most out of these videos, it is essential to develop strong relationships with the Creators to help foster genuine sponsorships. 

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For example, if you own a clothing brand—work with a fashion influencer to create sponsored content. If you’re in the beauty space, collaborate with a make-up artist to create tutorials featuring your products. These endorsements from Creators can greatly increase the visibility of the brand, and help to build trust and loyalty among your viewer base.

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Recommended Hashtags: #MustHaves, #TikTokMadeMeBuyIt

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‘Making Space for Joy’

Despite the proliferation of self-care advice, many people still struggle with burnout and finding meaningful ways to take care of themselves. With public health issues, stress from work-life balance, and personal hardships, it can be difficult to prioritise self-care in everyday life. 

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People are starting to shift their perception of traditional life "milestones" such as marriage and having children—and instead, focusing on their own happiness and creating space for fun. 

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TikTok has made itself quite ‘the’ ideal platform for people to discover new forms of humour, relaxation, and other content that can help them make self-care their top priority. With its emphasis on joy, TikTok videos provide a source of uplifting and inspiring content that can help people find their own balance and peace in the new year.

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Ways to incorporate this trend into your TikTok Ad messaging:

To incorporate the 'Making Space for Joy' trend on your TikTok content, you can create videos that focus on the importance of self-care and highlight the various ways your audience can prioritise their own happiness in their lives through any of the following:

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