Urgent news from a Youtube ads agency:

YouTube ‘Shorts’ Ads are the new cool kids on the block. It's like getting the perfect mix of Vine, Instagram Reels, and TikTok, all in one package, with a cherry on top — ads that actually work! 

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As of May 2022, you can catch Shorts ads popping up between those oh-so-trendy organic videos, just like they do on Instagram Reels and TikTok. 

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But that's not all! 

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YouTube is taking things up a notch by including linked product feeds in their Shorts ads. So, get your marketing hats on, because now you can drive more targeted conversions than ever before!

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You see, YouTube ‘Shorts’ Ads are the new cool kids on the block. 

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It's like getting the perfect mix of Vine, Instagram Reels, and TikTok, all in one package, with a cherry on top — ads that actually work! But don't just take our word for it, let's explore the recent updates and exciting features of YouTube Shorts Ads, including product feeds and more!

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‘Shorts’ and Sweet: How to Get Your Ads on YouTube ‘Shorts’ in a Snap!

You know what they say: short and sweet gets the views and clicks! That's why you gotta hop on the Shorts bandwagon and advertise your brand in the Shorts feed. 

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Whether you're trying to promote your app or get people to take action, creating a Video Action or App campaign is the way to go.  

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The setup process for both campaigns is so easy — even your grandma can do it (well, maybe not, but you get the point). We'll show you exactly how to create a Video Action campaign and even how to come up with short-form creative that'll make your competitors shake in their boots.

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#1: Initiate a New YouTube Video Action Campaign

Access your Google Ads account dashboard and click to create a new campaign.

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Select a campaign objective that supports YouTube placements, such as brand awareness and reach, product and brand consideration, website traffic, leads, or sales. Then, select Video as the campaign type.

Based on the chosen objective, you might need to make additional selections.

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For instance, a conversion action must be selected for leads and sales campaigns. For a product and brand consideration campaign, like the example here, choose between campaign subtype options.

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Proceed to set up the basic campaign details, including budget, start date, and an optional end date. If you want your campaign to be exclusive to YouTube, deselect Video Partners on the Display Network under the Networks drop-down, as this option would otherwise expand your campaign reach beyond YouTube.

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Keep in mind, some objectives necessitate the Display Network.

In standard Video Action campaigns, adding related videos boosts views and engagement. However, the Shorts feed currently doesn't display related videos.

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To optimise for the Shorts feed, leave the Related Videos section empty.

#2: Set Up Device Targeting

As of October 2022, Google Ads doesn't provide an option for advertisers to run YouTube campaigns exclusively on the Shorts feed. Instead, all Video Action campaigns automatically scale to the Shorts feed.

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To increase the likelihood of your ad appearing in the Shorts feed, you can configure your campaign to target mobile devices, which support the Shorts feed. Note that while short-form videos can be displayed on any device, they may not appear as polished or perform as well on computers, tablets, or TV screens.

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To target the Shorts feed on mobile devices, click the Additional Settings toggle and open the Devices panel. Next, select Set Specific Targeting for Devices and uncheck everything except Mobile Phones.

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You have the option to target specific operating systems, device models, and networks. However, narrowing down device targeting further could result in inefficient ad delivery. For Video Action campaigns, it's recommended to target all mobile phone placements.

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