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A Quick Guide on the 5 Different Types of YouTube Ads

A Guide on the Different Types of YouTube Ads
Table of Contents

YouTube has been an avenue for different videos and entertainment since 2005. Because YouTube has opened its doors to advertisers since 2007, the number of ads has increased on the site. This motivated companies to create channels to promote their products or services.  

YouTube Ads are a great way to get your message in front of a large audience. There are five different YouTube Ads, each with its strengths and weaknesses. Depending on your goals, you can use one or more ads to get your message across.

1. Skippable In-Stream Ads

Skippable in-stream ads are the most common type of YouTube ad. As the name suggests, the viewer can skip these ads after five seconds. Skippable in-stream ads are typically between 15 and 20 seconds long and can be used to promote your brand or a specific product or service.

While skippable in-stream ads may not seem the most effective way to reach your audience because they can be skipped, they can be quite effective. The key is to create an engaging ad that will capture the viewer's attention within the first five seconds. If you can do this, you'll have a good chance of getting your message across before the viewer has an opportunity to skip the ad. 

2. Non-skippable In-Stream Ads

Non-skippable in-stream ads are typically between six and 15 seconds long. However, as the name suggests, they can't be skipped by the viewer.

While skippable in-stream ads give viewers the option to avoid watching an ad, non-skippable in-stream ads force viewers to watch the entire ad before they can continue watching the video content. This means that non-skippable in-stream ads have the potential to reach a larger audience, as viewers are more likely to pay attention to the ad since they can't simply skip over it. 

3. Discovery Ads

YouTube Discovery ads are an excellent way to reach potential customers who are already interested in your product or service. These ads appear on the YouTube homepage and in the related videos section on the right-hand side of the screen. They are less intrusive than in-stream ads because they don't interrupt the video, and they are a good way to reach viewers who are more likely to click on an ad that is related to their interests. 

4. Bumper Ads

Bumper ads are a perfect way to reach viewers with a short, attention-grabbing message. These ads are only six seconds long, so they are less intrusive than other types of ads.

While bumper ads are used before a video, you can insert them after or in the middle of a video. This makes them a versatile tool you can use in various situations.

5. Non-video Ads

A few different types of YouTube ads don't use video. These are called non-video or display ads and can appear in the sidebar of YouTube videos. Display ads can be image-based or text-based.

  • Image-based ads are usually static images, though they can also be animated.
  • Text-based ads are typically short, attention-grabbing messages.

Final Thoughts

No matter which type of YouTube ad you choose, it's important to ensure your message is clear, concise, and relevant to your target audience. By taking the time to produce a well-crafted ad, you'll be able to reach your marketing goals and connect with your audience on a deeper level.

Linx Digital specializes in helping businesses scale their YouTube ads online. Get in touch with us today for a free strategy call!

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