What do you do when your YouTube Ads aren’t getting very good results?
How do you fix YouTube Ads that aren’t working?
There are six important steps which we are going to cover in our guide to Troubleshooting YouTube Ads. Read on to learn how to double-check your YouTube Ads, make sure they’re working properly, and troubleshoot common issues so you can be sure your ads have the best chance of getting great results.
These are the six critical steps to make sure your YouTube Ads are actually working, and that they’re set up for success:
1. Double-Check Your Conversion Tracking
One possibility is that your AdWords code might not be firing properly. To fix this, use the Google Tag Assistant on your “thank you” pages to make sure your conversions are actually firing.
A great option is to hire someone who knows AdWords code to make sure your conversion tracking is working. You can affordably outsource this kind of work through freelance platforms such as Upwork.
2. Are You Using CPV or CPA Bidding?
We see great results with CPV bidding, and even slightly better results with CPA.
Unfortunately, CPA campaigns can be more difficult to run, in which case you might have to try a few different things. Your best option is to try both Cost-Per-View (CPV) and True View for Action.
True View for Action ads are YouTube Ads that optimize for a certain action, making them essentially ‘conversion ads.’
3. Check Your Demographics Reports
If you’re starting to spend at scale, look at the demographics in the AdWords report site to make sure you’re not targeting:
Check all your different types of campaigns, and look at:
Try to see if there’s any ‘levers’ you can pull to cut out some of the demographics that aren’t as likely to convert.
4. Make Sure Your Video Creatives are Effective
Your videos should be clear, stable, and shot in widescreen/horizontal format (not vertical).
Check out our other content to learn more about crafting winning video creatives for YouTube.
5. Double-check Your Placements
Make sure you’re not showing up on low-quality or irrelevant channels.
For example, occasionally you’ll end up showing up on kids’ channels – where no suitable buyers will be watching.
Another place where you’re very unlikely to get conversions is on foreign language channels.
Make sure your placements are correct so you don’t waste ad spend on these kinds of channels.
6. Check Your Conversion Rates on Your Landing Pages
It is critical to make sure your landing pages are optimized for high conversion rates.
If you are getting 10% conversion rates on your landing page, your YouTube Ads aren’t going to make much of a profit.
You need your whole funnel to be set up properly.
Now that you have six ways to troubleshooting YouTube Ads, pick at least one of these steps to try out today:
At Linx Digital, we set ourselves apart by delivering data-driven results through our team of experienced professionals who are knowledgeable in the latest YouTube advertising best practices.
Our end-to-end management of YouTube campaigns, including thorough target audience research, creative ad creation, unique optimization approaches, and comprehensive reporting, sets us apart from the competition. We customise our media purchasing and advertisement creative approach to fit your objectives, guaranteeing that you receive precisely what is required to scale your brand.
Our commitment to transparency and collaboration has helped us build a strong track record of delivering exceptional results for clients across various industries. We take pride in our approach and invite you to browse our portfolio of successful campaigns.
Choose US for your YouTube advertising needs and experience the difference that data-driven strategy and expert execution can make; jump on a free strategy call with us!
If you want to stay up to date with the latest news on the world of YouTube advertising and online marketing, then it's in your best interest to sign up to our weekly newsletter where we give you a quick heads up on the latest whereabouts in the space.
Join the community here.
Here are some more articles for you to use YouTube Ads to grow your business