If you have questions, want to network with other top media buyers or want access to emerging strategies, check out our Free Facebook Group. Enjoy the Blog.

Get Seen on Youtube with These 4 Video Optimization Tips

youtube recommended page
YouTube Optimization
Table of Contents

As the second most popular website in the world, YouTube receives over 2.6 billion visitors every month. 

With such a large audience, it’s no surprise that many businesses are using YouTube to promote their products and services. However, simply uploading a video to YouTube is not enough to ensure that it will be seen by your target audience. 

To ensure that your videos are seen by as many people as possible, you need to optimize them for YouTube’s search algorithm. Here are—

Four tips for optimizing your videos for YouTube in 2023:

1. Use Keywords in Your Video Title and Description

One of the most important things you can do to optimize your videos for YouTube is to include relevant keywords in your title and description.

When you include keywords in your title and description, you are more likely to show up in YouTube’s search results for those keywords.

Including keywords in your title and description also helps to let YouTube know what your video is about, which can help YouTube suggest your video to people who are interested in similar topics.

2. Optimize Your Video Thumbnail

Your video thumbnail is one of the first things that people will see when they come across your video, so it’s important to make sure that it is eye-catching and relevant to your video.

Your thumbnail should be high-quality and should give people a good idea of what your video is about.

3. Create Transcripts of Your Videos

Another great way to optimize your videos for YouTube is to create transcripts of your videos.

Transcripts are a written version of your video’s audio and can help YouTube understand what your video is about.

Transcripts can also be helpful for people who are deaf or hard of hearing and can be used to create subtitles for your video.

4. Use Tags

Tags are another great way to optimize your videos for YouTube.

Tags are keywords that you can assign to your videos, and they can help YouTube to understand what your video is about and to suggest your video to people who are interested in similar topics.

Want us to do your video ads marketing? Or do you want to learn it yourself?
Let’s Talk

What to Do Once Your Video Is Live

1. Create a Playlist

You can create playlists to organize your videos and make it easier for viewers to find similar videos that they might be interested in.

For example, if you have a cooking channel, you could create a playlist for each type of dish that you make.

2. Share Your Video

Once you’ve uploaded your video, make sure to share it on social media, in forums, and with anyone else who might be interested. The more people who view your video, the more likely it is to get ranked higher in YouTube’s search results.

3. Reply to Comments

YouTube’s comments section can be a great way to connect with your audience and encourage them to subscribe to your channel. Make sure to reply to comments on your videos and thank your viewers for watching.

4. Analyze Your Results

YouTube provides a ton of data about your videos. You can see how many views your video got, how long people watched your video, where your viewers are from, and much more.

Use this data to analyze your video's performance and improve your future videos.

Our Thoughts

In conclusion, optimizing your videos for YouTube is a crucial step towards getting them seen by your target audience. With the platform's vast user base and potential reach, it's important to make your content stand out and attract viewers' attention.

By creating transcripts, using keywords, and customizing your thumbnail and title, you'll be well on your way to getting your videos in front of the right people.

So start implementing these tips today and see the difference it can make for your YouTube presence!

How We Can Help

If you're wondering how to advertise on YouTube and use it to further develop your business, then you've come to the right place.

At Linx Digital, we set ourselves apart by delivering data-driven results through our team of experienced professionals who are knowledgeable in the latest YouTube advertising best practices. 

Our end-to-end management of YouTube campaigns, including thorough target audience research, creative ad creation, unique optimization approaches, and comprehensive reporting, sets us apart from the competition. We customise our media purchasing and advertisement creative approach to fit your objectives, guaranteeing that you receive precisely what is required to scale your brand.

Our commitment to transparency and collaboration has helped us build a strong track record of delivering exceptional results for clients across various industries. We take pride in our approach and invite you to browse our portfolio of successful campaigns.

Choose US for your YouTube advertising needs and experience the difference that data-driven strategy and expert execution can make; schedule a free strategy call today!

Join Our Newsletter

If you want to stay up to date with the latest news on the world of YouTube advertising and online marketing, then it's in your best interest to sign up to our weekly newsletter where we give you a quick heads up on the latest whereabouts in the space.

Join the community here.

Coming Soon