7 Best Practices For A/B Testing Your YouTube Ad Campaigns To Get Profitable Results

Some advice from a Youtube ads agency - a good way to ensure that your YouTube ad campaign is achieving the best results is to conduct A/B testing. 

This process allows you to test different variations of your ad campaign and see which one produces the best results. By doing this, you can optimize your ad campaign for maximum impact.

In this article, we will provide you with the best practices for performing A/B tests successfully.

Here are seven best practices for A/B testing your YouTube ad campaigns:

1. Define your goals before you start testing 

Before you start testing, it is important to have clear goals in mind. To help you with this, develop a hypothesis to come up with a testing strategy that accurately reflects the mission of your campaign.

For instance, ask yourself 'Which of your video ads leads to higher conversions for my customer acquisition efforts?'. Is it more effective to provide viewers with a 2-minute tutorial or just offer up one quick punchline in lieu of any additional explanation?

By doing this simple exercise, this will help you make more informed decisions when it comes to which variations of your ad campaign to test. 

2. Choose the right variations to test

You should select the variations of your ad campaign that are most relevant to your target audience. By doing this, you can ensure that your ads are reaching the people who are most likely to be interested in them.

As you know, different types of people react to different kinds of call-to-actions. That being said, make sure to choose a variant that has a CTA you know your target audience will respond well to.  

3. Measure your results after each trial

Once you have selected the variations of your ad campaign that you want to test, it is important to track and measure the results. This will allow you to determine which variation is most effective for reaching your goals.

At present, Google has access to three free tools that you can use to evaluate your YouTube campaigns:

  • Google Ads reporting. With this, you get access to a real-time view of your impressions, views, clicks, as well as who you're reaching—all from one dashboard. Visualise results from your YouTube and Google Ads campaigns and gain insights to help make it easier for you to reach those objectives even more effectively.
  • Brand Lift. Brand Lift empowers you to gauge the effectiveness of your marketing efforts through quantifiable metrics such as recall, awareness, consideration and more. By understanding these crucial indicators, you can make informed decisions about how to best position your business for success.
  • Creative Analytics. With this tool, you are able to gain insight into the impact of your video content on campaign performance. Observe where viewers peter off and identify what keeps their attention—then apply this knowledge when crafting the next advertisement.

4. Continue testing and adapting as necessary

If one variation of your ad campaign yields better results than the others, don’t stop there!

Instead, continue testing and adapting your ads until they reach their desired outcomes. This will ensure that your campaigns are consistently producing positive results.

5. Keep an eye on competitors' ad campaigns to get the best results in your niches

By keeping an eye on the competition, you can learn what ads are working best and which ones to avoid. This will help you to improve your own campaigns in a competitive environment.

Good news is, and we use these in our Youtube ads agency, there are plenty of YouTube Spytools you can use to snoop into your competitors. A good example of this is SpyFu, which is a free tool that allows you to track competitors’ ad campaigns.

With SpyFu, you can track your competitors' ad campaigns to get an idea of what works and what doesn't; and if you are an affiliate marketer, you are in luck! We happen to have already made a video about our favourite best FREE and paid spy tools you can use for your YouTube ad campaigns. Just click on this video below:

6. Be consistent with your branding and message.

One of the key elements of a successful YouTube ad campaign is consistency with your branding andmessage.

By staying consistent with these elements, you can ensure that your ads will be moreeffective in reaching your target audience.

7. Do NOT overcomplicate the process.

Remember: A/B testing is a simple process that can be easily implemented into your overall marketing strategy so you can achieve better results for your YouTube ad campaigns.


A/B testing is an important part of any online business’ growth strategy—it is a powerful tool that can help you optimize the performance of your YouTube ad campaigns.

Follow these tips and you'll be on your way to profitable results! 

If you want to find out more about what we could do for your business, jump on a free strategy call with us to know how we can help you grow your brand!

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