A good way to ensure that your YouTube ad campaign is achieving the best results is to conduct A/B testing. 

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This process allows you to test different variations of your ad campaign and see which one produces the best results. By doing this, you can optimize your ad campaign for maximum impact.

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In this article, we will provide you with the best practices for performing A/B tests successfully.

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Here are seven best practices for A/B testing your YouTube ad campaigns:

1. Define your goals before you start testing 

Before you start testing, it is important to have clear goals in mind. To help you with this, develop a hypothesis to come up with a testing strategy that accurately reflects the mission of your campaign.

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For instance, ask yourself 'Which of your video ads leads to higher conversions for my customer acquisition efforts?'. Is it more effective to provide viewers with a 2-minute tutorial or just offer up one quick punchline in lieu of any additional explanation?

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By doing this simple exercise, this will help you make more informed decisions when it comes to which variations of your ad campaign to test. 

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2. Choose the right variations to test

You should select the variations of your ad campaign that are most relevant to your target audience. By doing this, you can ensure that your ads are reaching the people who are most likely to be interested in them.

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As you know, different types of people react to different kinds of call-to-actions. That being said, make sure to choose a variant that has a CTA you know your target audience will respond well to.  

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3. Measure your results after each trial

Once you have selected the variations of your ad campaign that you want to test, it is important to track and measure the results. This will allow you to determine which variation is most effective for reaching your goals.

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At present, Google has access to three free tools that you can use to evaluate your YouTube campaigns:

• Google Ads reporting. With this, you get access to a real-time view of your impressions, views, clicks, as well as who you're reaching—all from one dashboard. Visualise results from your YouTube and Google Ads campaigns and gain insights to help make it easier for you to reach those objectives even more effectively.

• Brand Lift. Brand Lift empowers you to gauge the effectiveness of your marketing efforts through quantifiable metrics such as recall, awareness, consideration and more. By understanding these crucial indicators, you can make informed decisions about how to best position your business for success.

• Creative Analytics. With this tool, you are able to gain insight into the impact of your video content on campaign performance. Observe where viewers peter off and identify what keeps their attention—then apply this knowledge when crafting the next advertisement.
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